Jurassic Doritos

Agency:   The Marketing Arm

Photography:   Studio Tribe

Production:   We Fly Coach

What happens when dinosaur DNA successfully combines with Doritos chips? Doritos partnered with Universal Pictures and Amblin Entertainment’s Jurassic World: Fallen Kingdom to create the world’s largest Nacho Cheese Doritos chips – Jurassic Doritos. The chips, almost 18 times the size of ordinary Doritos tortilla chips, would hatch from dinosaur eggs that were shipped in prop-replica metal crates from the film.

Fans could tweet @Doritos with #JurassicDoritos for a chance to adopt their very own chip. Doritos also created an eBay auction, where the winning bid went entirely to the American Red Cross to help the people affected by the 2018 volcanic events in Hawaii, where many scenes from the Jurassic World films were shot.

  • Logo Design
  • Concept
  • Branding
  • Broadcast